• Privacy policy

Privacy policy

Last updated: August 12, 2026

Privacy Policy

Last updated: August 12, 2026

OWLOO d.o.o. (“Owloo”, “we”, “us” or “our”) operates the Owloo online store, website and related products and services (the “Services”).

This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, make a purchase, subscribe to our communications, download digital content, contact us or otherwise interact with the Services.

We are committed to processing personal information lawfully, fairly and transparently and in accordance with applicable data protection legislation, including the General Data Protection Regulation (“GDPR”) where applicable.

Nothing in this Privacy Policy limits any rights available to you under applicable law.

Who Is Responsible for Your Personal Data?

For the purposes of applicable data protection laws, the data controller is:

OWLOO d.o.o.
Grčna 46
5000 Nova Gorica
Slovenia

Email: info@owloo.eu
Phone: +386 31 232 890

Personal Information We Collect

The personal information we collect depends on how you interact with Owloo.

We may process the following categories of information:

Contact and Identity Information

This may include:

  • first and last name;

  • email address;

  • telephone number;

  • billing address;

  • shipping address;

  • country or region.

Order and Transaction Information

When you place an order, we may process information such as:

  • products purchased;

  • order value;

  • delivery method;

  • payment status;

  • order history;

  • returns and refunds;

  • discounts and promotional codes used;

  • information necessary to fulfil or support your order.

Payment Information

Payments are processed through Shopify Payments and/or other payment providers made available at checkout.

Payment providers may collect information such as payment card or bank account details, payment method, payment confirmation and transaction information.

Owloo generally receives the information necessary to confirm and manage the transaction rather than your complete payment credentials.

Different payment providers may process your information according to their own privacy notices.

Account Information

If customer accounts are available and you create one, we may process information associated with your account, such as login information, preferences, order history and account settings.

Personalization Information

Certain Owloo products may be personalized.

If you order a personalized product, we may process information that you voluntarily provide, such as a child's first name or other personalization details, for the purpose of creating and fulfilling your order.

Please provide only the information necessary for personalization and carefully check all information before submitting your order.

Pregnancy, Due-Date and Developmental Information

Where you voluntarily provide information such as an expected due date, pregnancy stage, baby's age or developmental stage in order to receive relevant Owloo content, downloads or communications, we may process that information for the specific purposes explained when the information is collected.

Because some pregnancy-related information may constitute or reveal health-related information, we will process such information on the basis of your explicit consent where required by applicable law.

You may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

Communications With Us

If you contact us, we may process information contained in your communication, including your name, email address, order number, photographs you choose to provide and information relating to your question, complaint or support request.

Marketing Preferences

If you subscribe to Owloo emails or other marketing communications, we may process:

  • your email address;

  • subscription status;

  • marketing preferences;

  • interaction with our emails;

  • information you voluntarily provide to help us send more relevant content.

Device and Usage Information

When you visit our website, certain information may be collected automatically, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • approximate location derived from your IP address;

  • pages viewed;

  • referring website;

  • interactions with our website;

  • date and time of visits;

  • cookie and similar technology identifiers.

Some of this information is collected only where you have provided consent when consent is required by applicable law.

How We Collect Personal Information

We may collect personal information:

  • directly from you when you place an order, subscribe, complete a form, personalize a product, contact us or otherwise provide information;

  • automatically when you use our website through cookies and similar technologies;

  • from Shopify and other service providers that operate parts of our Services;

  • from payment processors;

  • from shipping and fulfilment providers;

  • from analytics and advertising partners where permitted by law and your privacy choices;

  • from social media or advertising platforms when you interact with Owloo through those services.

Why We Process Personal Information and Our Legal Bases

Where GDPR or similar legislation applies, we process personal information only where we have an appropriate legal basis.

Performance of a Contract

We may process your information where necessary to:

  • process and fulfil your order;

  • process payments;

  • create personalized products;

  • arrange delivery;

  • provide digital products;

  • manage returns, refunds and complaints;

  • provide customer support related to your purchase.

Legal Obligations

We may process and retain information where necessary to comply with legal obligations, including accounting, taxation, consumer protection, product safety, fraud prevention and regulatory requirements.

Legitimate Interests

Where appropriate, we may process information where necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

These interests may include:

  • operating and improving our website and Services;

  • protecting our business and customers;

  • preventing fraud and misuse;

  • maintaining website and payment security;

  • responding to customer enquiries;

  • understanding the performance of our business;

  • establishing, exercising or defending legal claims.

Consent

Where required, we rely on your consent for purposes such as:

  • email marketing;

  • non-essential analytics cookies;

  • advertising and tracking technologies;

  • certain personalization activities;

  • processing voluntarily supplied pregnancy-related information.

You may withdraw your consent at any time.

Email Marketing and Owloo Communications

If you choose to subscribe to Owloo emails, we may send you educational content, developmental information, product news, offers and other Owloo communications.

We may use an email service provider, such as Brevo, to manage subscriptions and deliver these communications.

Where you voluntarily provide information such as an expected due date, baby's age or developmental stage, we may use it to determine which Owloo content is most relevant to you, where we have the required legal basis.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our emails or by contacting info@owloo.eu.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to orders, payments, deliveries, returns or customer service.

We may retain a minimal suppression record after you unsubscribe so that we can respect your preference not to receive future marketing communications.

Cookies and Similar Technologies

Owloo and our service providers use cookies and similar technologies to operate the website, remember preferences, understand website performance, prevent fraud and, where permitted, measure and personalize marketing.

Cookies may include:

Strictly Necessary Cookies

These cookies are required for essential functions such as:

  • shopping cart functionality;

  • checkout;

  • security;

  • payment processing;

  • account functionality;

  • remembering privacy choices.

These cookies generally cannot be disabled where they are necessary to provide a service you have requested.

Analytics Cookies

Where permitted and, where required, after obtaining your consent, we may use analytics technologies to understand how visitors use our website and how we can improve it.

Advertising and Marketing Cookies

Where permitted and, where required, after obtaining your consent, advertising technologies may be used to measure advertising performance and show more relevant advertising.

Our analytics and advertising providers may include platforms such as Google and Meta, where these services are enabled on our website.

You can accept, reject or change your preferences for non-essential cookies using the cookie privacy controls available on our website.

Withdrawing consent does not affect processing that occurred before you changed your preferences.

How We Share Personal Information

We may disclose personal information where necessary to operate Owloo and provide the Services.

Recipients may include:

  • Shopify, which hosts and powers our online store;

  • payment processors and payment-method providers;

  • shipping, courier and fulfilment providers;

  • email and customer communication providers such as Brevo;

  • analytics providers;

  • advertising partners such as Google and Meta where enabled and permitted by your consent and privacy choices;

  • IT, hosting, security and cloud-service providers;

  • production or personalization partners where necessary to fulfil an order;

  • accountants, legal advisers, insurers and other professional advisers;

  • public authorities where disclosure is required by law.

We disclose only the information reasonably necessary for the relevant purpose.

We may also disclose information if necessary to protect our rights, prevent fraud, investigate misuse, comply with legal proceedings or establish, exercise or defend legal claims.

If Owloo undergoes a merger, acquisition, restructuring or sale of all or part of its business, personal information may be transferred as part of that transaction subject to applicable data protection requirements.

Relationship With Shopify

Our online store is hosted and powered by Shopify.

Shopify collects and processes certain personal information when you visit, use or make a purchase through our store in order to provide Shopify's platform, payment, security and other services.

Certain Shopify features may use information from your interactions with our store together with information from your interactions with Shopify or other Shopify merchants in order to provide enhanced services such as fraud prevention, personalization, performance improvements and advertising-related services.

In some circumstances Shopify determines the purposes and means of this processing and acts as a separate data controller.

Information processed through Shopify may be transferred to Shopify or its service providers in countries other than the country in which you live, subject to applicable data protection safeguards.

For additional information about this processing and your rights in relation to Shopify, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Analytics and Advertising Partners

Subject to applicable law and your privacy choices, we may use analytics and advertising services to measure website use, understand campaign effectiveness and market Owloo products.

These providers may process online identifiers, device information, IP addresses, website interactions and information about advertising interactions.

Where consent is legally required, these technologies will be used for non-essential purposes only after consent has been provided.

You may withdraw or change that consent using the privacy controls available on our website.

Certain disclosures for advertising purposes may be considered “sharing”, “targeted advertising” or similar activities under privacy laws in some jurisdictions.

Where applicable, we provide the legally required mechanisms to opt out of such processing.

We do not sell personal information in exchange for money.

Children's Personal Information

Owloo products are designed for babies and young children, but our website and purchasing Services are intended for adults, including parents, guardians and gift purchasers.

We do not knowingly ask children to create accounts, make purchases or directly submit personal information to us.

An adult may voluntarily provide limited information relating to a child, such as a first name, age or developmental stage, for purposes such as product personalization or receiving requested age-relevant content.

We ask adults not to provide more information about a child than is reasonably necessary for the relevant purpose.

If you are a parent or legal guardian and believe that a child has provided personal information to us directly without appropriate authorization, please contact info@owloo.eu so that we can review and, where appropriate, delete the information.

Personalized Products

Where you provide a child's name or other personalization information, we process that information primarily to create, fulfil and support the personalized order.

Personalization information may also form part of the associated order record where retention is necessary for accounting, customer service, dispute handling or other legal purposes.

Please avoid entering sensitive information in personalization fields unless specifically requested and necessary.

Security

We use reasonable technical and organisational measures intended to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

Please do not send unnecessary sensitive or confidential information through unsecured communication channels.

How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to comply with legal obligations.

Retention periods depend on the type of information and the reason for processing.

For example:

  • order, payment and invoice information may be retained for the periods required by tax, accounting and other applicable laws;

  • customer-service communications may be retained while necessary to resolve enquiries, disputes or legal claims;

  • marketing information is generally retained while you remain subscribed or until it is no longer required for the relevant marketing purpose;

  • a minimal record may be retained after an unsubscribe request to ensure that the request continues to be respected;

  • personalization information is retained for as long as reasonably necessary to fulfil and support the relevant order and meet applicable legal requirements;

  • pregnancy, due-date or developmental information supplied for personalized communications is retained only while necessary for the requested purpose or until the relevant consent is withdrawn, subject to any overriding legal obligation.

Where personal information is no longer required, we may delete or anonymize it.

International Transfers

Some of our service providers may process personal information outside Slovenia or the European Economic Area.

Where personal information is transferred outside the EEA to a country that has not been recognized as providing an adequate level of data protection, we use appropriate safeguards as required by applicable law.

These safeguards may include European Commission Standard Contractual Clauses or another legally recognized transfer mechanism.

Your Rights

Depending on applicable law, you may have the right to:

  • request access to personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your personal information;

  • request restriction of processing;

  • object to certain processing, including processing based on legitimate interests and direct marketing;

  • receive certain personal information in a structured, commonly used and machine-readable format and, where applicable, have it transmitted to another controller;

  • withdraw consent at any time where processing is based on consent;

  • lodge a complaint with a competent data protection authority.

These rights are subject to conditions and exceptions provided by applicable law.

To exercise your rights, contact us at info@owloo.eu.

We may ask for information reasonably necessary to verify your identity before fulfilling a request.

We will not discriminate against you for exercising your privacy rights.

Automated Processing and Fraud Prevention

We and our service providers may use automated systems to help detect fraud, secure payments and identify potentially suspicious transactions.

Where applicable law provides rights relating to a decision based solely on automated processing that produces legal or similarly significant effects, those rights remain available to you.

Third-Party Websites

Our website may contain links to third-party websites, platforms or social media services.

When you leave our website, the privacy practices of those third parties apply. We are not responsible for the privacy, security or content of websites and services that we do not control.

We encourage you to review the relevant third party's privacy information before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technology, legal obligations or privacy practices.

When we make changes, we will update the “Last updated” date at the top of this policy.

Where required by law, we will provide additional notice of material changes.

Complaints

If you have concerns about how Owloo processes your personal information, please contact us first at info@owloo.eu and we will try to resolve the matter.

You also have the right to lodge a complaint with the data protection authority in your country of residence, place of work or the place where an alleged infringement occurred.

Owloo's supervisory authority in Slovenia is:

Information Commissioner of the Republic of Slovenia
Dunajska cesta 22
1000 Ljubljana
Slovenia
Email: gp.ip@ip-rs.si
Phone: +386 1 230 97 30

Contact Us

For questions about this Privacy Policy, our privacy practices or your personal information, or to exercise your rights, contact:

OWLOO d.o.o.
Grčna 46
5000 Nova Gorica
Slovenia

Email: info@owloo.eu
Phone: +386 31 232 890