Baby on the way
· 8 min read ·
Discover pregnancy development month by month, from a tiny embryo to birth. See how your baby grows, what develops and their approximate size each month.
· 6 min read ·
A gender reveal does not have to be a huge party. Discover five beautiful, simple ways to share the surprise and create a pregnancy memory you will genuinely want to keep.
· 3 min read ·
Take one simple pregnancy photo each month with a fruit or vegetable representing your baby's approximate size — then turn all nine into a beautiful memory of your growing bump.
· 2 min read ·
Your baby swallows amniotic fluid — and later urinates back into it. Discover the surprisingly clever little system happening inside the womb.
3 Months Pregnant
Your Baby at 3 Months Pregnant: What’s Developing at 9–12 Weeks
· 3 min read ·
At three months pregnant, your baby is changing quickly. Discover what develops between weeks 9 and 12, from tiny fingers and facial features to growing organs and movement.
· 3 min read ·
Ready to share your little secret? Discover seven simple and beautiful pregnancy announcement ideas for family and friends that feel personal rather than overdone.
· 3 min read ·
Your 12-week scan can be one of the first times pregnancy feels wonderfully real. Discover why the scan is performed, what your sonographer may check and what you might see.
· 2 min read ·
Your baby's intestines temporarily develop inside the umbilical cord during early pregnancy — and it is completely normal. Discover why this surprising stage happens.
4 Months Pregnant
Welcome to the Second Trimester: 7 Changes You May Notice Around Month 4
· 4 min read ·
Welcome to the second trimester. From a growing bump and changing energy levels to new aches and body changes, here are seven things you may notice around month four.
· 3 min read ·
At four months pregnant, your baby is growing quickly. Discover what happens around weeks 13–16 as bones strengthen, movement develops and the little body becomes more proportionate.
· 3 min read ·
Your growing bump does not need a professional photoshoot. Discover five simple pregnancy photo ideas you can repeat throughout the second trimester and turn into memories you will love later.
· 2 min read ·
Your growing bump does not need a professional photoshoot. Discover five simple pregnancy photo ideas you can repeat throughout the second trimester and turn into memories you will love later.
5 Months Pregnant
Your Baby at 5 Months Pregnant: What’s Happening Around 20 Weeks?
· 4 min read ·
Halfway there. Discover how your baby grows around month five, from stronger movement and developing hearing to skin, reflexes and the remarkable changes happening around 20 weeks.
· 4 min read ·
Was that your baby or just a bubble? Discover what quickening can feel like, when first movements usually begin and how those tiny flutters gradually become unmistakable kicks.
· 4 min read ·
The 20-week anatomy scan is one of pregnancy’s biggest appointments. Discover what the ultrasound looks at, what you may see and why it is much more than a chance to learn your baby's sex.
· 2min read ·
Before you have even held your baby's hand, their unique fingerprints are already forming. Discover this remarkable little milestone around month five.
6 Months Pregnant
Your Baby at 6 Months Pregnant: Hearing, Movement and Rapid Growth
· 4 min read ·
At six months pregnant, your baby is moving, listening and growing quickly. Discover what is happening around weeks 21–24 as hearing develops, lungs practise and movements become stronger.
· 3 min read ·
Can your baby hear your voice before birth? Discover what babies can hear in the womb and five simple, pressure-free ways to create little moments of connection during pregnancy.
· 3min read ·
Noticed a dark line running down your pregnancy belly? Meet the linea nigra — a completely normal skin change that often becomes visible around the middle of pregnancy.
· 2 min read ·
Can your baby taste what you eat? At around six months pregnant, taste buds are developing and your baby's sensory world is becoming increasingly rich.
7 Months Pregnant
Your Baby at 7 Months Pregnant: Welcome to the Third Trimester
· 4 min read ·
Welcome to the third trimester. Discover what is happening at seven months pregnant as your baby grows rapidly, movements become stronger and the final stage before birth begins.
· 4 min read ·
Third-trimester movements can feel stronger and more familiar. Learn why your baby's individual movement pattern matters and when a change needs immediate medical attention..
· 3 min read ·
A baby shower does not need a wall of balloons or dozens of games. Discover seven simple, modern ideas for creating a beautiful celebration that still feels like you.
· 2 min read ·
Your baby's eyes have been developing for months — but when do they actually open? Around this stage, one of pregnancy's sweetest little milestones begins.
· 4 min read ·
At eight months pregnant, your baby is growing quickly and preparing for life outside the womb. Discover what is happening around weeks 29–32, from weight gain and vision to position and movement.
· 4 min read ·
Wondering what to pack for birth? This simple hospital bag checklist covers the practical essentials for mum, baby and birth partner — without the unnecessary extras.
· 4 min read ·
A birth plan does not need to predict exactly how labour will unfold. Use this simple guide to think through your preferences for labour, birth and the first moments with your baby.
· 2 min read ·
Feeling tiny rhythmic taps inside your bump? Your baby may have hiccups. Discover what fetal hiccups feel like and why they happen before birth.
9 Months Pregnant
Your Baby at 9 Months Pregnant: The Final Weeks Before Birth
· 4 min read ·
At nine months pregnant, your baby is almost ready to meet you. Discover what is happening in the final weeks as growth continues, movements remain important and birth gets closer.
· 4 min read ·
Before buying everything on the baby aisle, start with what a newborn actually needs. This simple checklist covers sleep, clothing, nappies, feeding, transport and early play.
· 3 min read ·
Is labour starting or is your body simply practising? Learn the early signs of labour, how contractions may change and when you should contact your maternity team.
· 2 min read ·
Your baby's skull bones are not completely fused before birth — and there is a very clever reason why. Discover how this flexible design helps during and after birth.
A carefully selected collection of play companions designed to support your baby’s earliest stages of visual, sensory and motor development.